3 Ways to Improve Internet Sales

Your marketing efforts can potentially be sent to hundreds of thousands of people who visit your website through SEO, social media (social networks) and more, but if none of these visitors becomes customers, then all that traffic is useless and Your e-commerce business is facing some problems.

 Improve Internet Sales

For this reason, we are going to talk to you about how to increase the conversion of your business through internet , that is, conversion is precisely to convert a visitor into a customer that consumes your products or services. This article is intended for people who have an internet business or for entrepreneurs who have business ideas and are looking for how to do it.

HOW TO IMPROVE CONVERSIONS IN YOUR E-COMMERCE STORE

Here are 4 ways to improve online sales and build a large customer base.

PERFORM EXHAUSTIVE A / B TESTS

Constantly you have a check of the functionality through your website, it is important that you discover what works best for your audience to increase your customer base. The A / B test, A / B testing or also called A / B tests, is a good tool to optimize a website , not only for the conversion, but in all facets that involve interaction with the user. But what is it? Well, the A / B test is the process of comparing the actions of visitors to your website. The user without knowing it, can see two or multiple versions of the same page, so that the same product, service or content of the page can be offered under different designs or layouts.

This is for the purpose of understanding which version is the best option to publish. Test in different sections of your web page, to know where to put the images, functionality, the call to action, products, news and much more, can be improved or altered to lead more conversions.

Start by trying a high traffic page on your website and change the appearance through different variations. Your traffic on that page will be divided among the variations of the page to get actionable information from the data obtained and thus draw valuable conclusions about which version you can use in the future.

Constantly test your e-commerce web pages to make sure that each design is as effective as possible to help your customers make the purchase. Also remember that SEO is essential in ranking at the top of the search engines, if you have any doubt that it is SEO, we invite you to read: SEO and Google .

USE OF LIVE CHAT ON WEBSITES

Set up a live chat in your internet businesses that helps increase the average order value (AOV Average Order Value) and the average conversion of customers who use the service of your e-commerce store . The main benefit of live chat is that it helps build trust and confidence with your customers who feel better prepared to make purchases in your store, since all your questions, comments and concerns can be answered quickly in real time.

Live chat helps eliminate any doubt about the products and services in your potential customers, in addition to building confidence in your experience and increasing the likelihood that they will buy more than what your business would normally do.

Add the human factor to your website through live chat services, help increase customer service and conversions.

ACTION CALL BUTTONS

The action call through the buttons used in a website seems like a small aspect of functionality, but in reality, you can make more impactful conversions. It has been proven that testing call-to-action buttons in a suitable combination can result in a conversion from 20% to 95% higher.

This is achieved by providing simple and concise landing pages with buttons for action calls, using more striking colors in action calls compared to other buttons. Use the A / B test to understand which colors and variations work best, especially when you experiment with buttons that seem more real, since it is easier to click on a button when you know and see that it is clickable.

Write first-person buttons to increase conversions. To encourage more clicks, include triggers or signs of trust throughout the web page that contain action call buttons.

Trusted signs include logos, testimonials from satisfied customers, awards obtained, service ratings, return guarantees and value propositions. Including these trigger clicks helps build trust with your audience and increase button optimization. You can also do an A / B test to know what affects the action call buttons.